The Big Secret Of Music Marketing
by Jeronimo Black on Aug.21, 2009, under Music Marketing, Music Promotion, Radio Airplay, Today's Music Biz
In my days as Music Director of a Hip-Hop Radio Station, I learned one big secret. This secret influenced not only my career, but every successful artist that I've worked with. What is this big secret? Two words "Emotional Marketing".
Taylor Swifts' latest single, "You Belong With Me" (in the video above) is one of the most added songs in America, at Radio, last week August 13. Why is that? Many people don't believe that Ms. Swift has the best singing voice. So what makes Taylor Swift so successful? What is her Secret?
Ms. Swifts' secret can be summed up in the words of every one who has ever been a teen with an unlikely crush on someone. In the song Ms. Swift is singing about a boy she likes. The problem is the boy is dating a popular (but mean) Cheerleader. What Ms. Swift is marketing in her music is love and desire.
Music Marketing is not about how "hot" or "rockin" or 'twangy" your music is. Music Marketing is about getting Fan's to trust the artist. Fan's want to identify with something. Hip-Hop Fan's identify with artists who have 'Swag' a.k.a. confidence. Rock Fan's identify with artists who are not scared to rebel, Country Fan's identify with music that reflects their values.
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