Today's Music Biz

“Ah ha, you know what it is”…

Wiz Khalifa (pictured above in the hoodie) is getting higher using Radio Promotion

It’s your Man – Jeronimo Black with another story of success in today’s music business. Hip-hop Rapper, Wiz Khalifa is rolling up on the radio charts with 2,226 spins on radio this week (a 74 percent increase from last week).

Wiz has another radio chart-topping hit titled “Roll up”.

If you’ve listened to hip-hop over the last year, then you may remember hearing Wiz Khalifa’s 2011 Pittsburgh Steeler’s anthem “Black And Yellow”.

But even if you’ve never heard of Wiz Khlaifa don’t let that distract you. He is just part of the bounty of information you’ll learn today.

Are you are an up and coming;

• Recording artists

• Producer, Music Publisher

• DJ

• Music Manager

• Record Label

If you are then, I’ll bet that Wiz Khalifa knows something that you don’t…that is how to get thousands of spins on radio.  If you think you need to pay to get radio airplay. OK…I respect your belief.

But the truth is you don’t need to pay to get radio airplay.

You don’t need to be on a Major Record Label.

Wiz khalifa has released many chart-topping singles on Independent Record Label Rostrum Records.

Some are saying his album titled “Deal Or No Deal” is a response to his frustrations with his former Major Record Label (Warner Brothers).

The release of “Deal or no Deal” was a shocking success rolling up to number 10 on the Billboard Rap Charts. He also did something that I recommend anyone to trying to promote their music biz do…

(I reveal that in Radio Promotion Secrets)…Wiz then went on the road with the tour and eventually landed another deal with Atlantic / Rostrum.

In a recent interview with Radio Station Power 105.1 (on the Breakfast Club) Wiz stated that he wanted to get his brand together and his music out there. He is using radio to build his brand.

That’s why I am profiling Wiz Khalifa.Power 105.1 reaches millions of listeners.

You can easily multiply how many millions Wiz has managed to reach with over 2,000 spins on radio stations across America.

So, what’s in this story for you?

A reminder that radio promotion is the strategy used by the successes in today’s music biz.

Sure, the internet is a powerful weapon…Just not as powerful as getting your music heard by thousands to millions of people listening for new music. Radio airplay brands you more powerfully than any other music promotion method.

Radio Promotion as part of Wiz Khalifa’s music marketing strategy has been growing his popularity. He’s also put out a half dozen mix-tapes…that I’ve never heard.

What echoes in the heads of Wiz Khalifa’s Fans (all over the globe) is two words heard on radio…”Black and yellow”.

Wiz Khalifa took a pinch out of the promotion stash at Warner Brothers Records and used it to reach top 25 on the U.S. R&B Chart… on an Indie Record Label.

Now, who else wants to learn how to succeed like Wiz Khalifa?

I don’t care what they say…Radio Airplay is the way to become a Music Superstar.

What causes music lovers to wait in line to buy records?

This time around, I’ll tell you a secret…that secret is what’s called a Pre-sell. Successful Musicians (or their team) understand the process of pre-selling music.

Pre-selling music is a a marketing method used by promoters, artists and anyone who refuses to risk their time effort and talent to chance in today’s music biz.

Any musician trying to sell music will be doing themselves a favor by using pre-sell strategies. Pre-selling music will give you an edge.

What Is Pre-Selling?

Pre-selling is the process of telling Fan’s (or potential fans)… about your music or event – before the sale officially begins.

For example, Justin Bieber’s pre-sold his movie Never Say Never at least six weeks before it was to play in theaters. Thousands of teens stood in-line waiting…often in the cold…to see the Musician they love and adored. It is very possible for every Musician in every genre can have fan’s lined up outside of their events (sales).

I’ve seen it locally many times. More importantly, I’ve been a part of many pre-sell events. Some pre-sell’s have been out of this world successful.

For example, the Janet Jackson 4 Jamz pre-sell Promotion. The Janet Jackson pre-sell promotion was an immediate success for the mid-west based concert promoter I helped.

Pre-selling Prevents Music Promotion Failure

More importantly…pre-selling prevents local musicians from loosing mass amounts of money promoting sales that are not going to give a return on investment.

I’ve seen many musicians waste time and money for concerts that didn’t peak any interest during pre-sell. I won’t name any names. But the smart ones ended the concert promotion. The not so smart musicians (or their promoters) didn’t stop the promotion and the result was failure.

It sucks to lose money… but it really sucks to lose hundreds or thousands of dollars on a promotion that loses money.

The good news is that you can use a pre-sell to help you prevent a poor promotion from ever happening. So here’s what you can do before you burn your hard-earned dollars on a promotion that may…or may not succeed.

• Offer special discounted price (for a limited time):

  
  I’m sure you’ve heard of someone calling themselves someones number-one Fan? People like getting an advantage. When they can, people will give themselves an advantage. A special price offering gives the Fan the opportunity to take or give that special advantage to themselves.

• Offer special access to Fan’s who take advantage of pre-sell offers:

  One of the greatest pre-sell methods is to offer additional access to the musician. Backstage, and VIP Access offers a compelling reason to buy that drives sales like very few other methods.

Even better news is…Musicians can use pre-sell events and specials for digital music downloads as well as off-line sales and concerts. There is no reason to suffer through another failed music promotion. Not when pre-selling provides promotions insights as well as if your sale will return your efforts a return on investment.