Today's Music Biz

Who Else Wants To Learn The Secrets Of Using The Power Of Radio To Sell More Music To Up To Millions Of Fan’s?

I’m a 20 Year Veteran of the Radio and Records Industries in the United States. If you’ve ever dreamed of hearing your songs played on the Radio, now there is a powerful resource to make your dream come true.

I’ve had the pleasure of working on Music Promotion campaigns for Destinys Child, Janet Jackson, Prince, R. Kelly, Jay-z, Big Pun, EMINEM, 112, T.L.C., James Brown, B.B. King, Mary Mary, Mike Jones, 3/6 Mafia, Ginuwine, Busta Ryhmes, Eminem and many more.

I’ve worked for some of the most successful stations, in diverse formats like; Adult Contemporary, Country, Hip-Hop & R&B and Rock just to name a few. Working for non-commercial and commercial radio formats, I’ve witnessed the awesome power of how getting one song played on the radio can send your record sales from 0 to 100,000 almost overnight.

Before Nora Jones sold over 20 Million Copies of her Debut CD, she was an unknown Indie Artist. Nora Jones was so unheard of that her Record Label only printed 10,000 copies of her music. But her Record Label also had a secret; the knowledge of how to get Nora’s Music on the Radio.

Although her second song, “don’t know why” only reached number 30 on the Billboard Hot 100 song charts, this song would establish the, Indie-Jazz singer as a respected new artist. Nora Jones would go on to sell over 40 million units after releasing two albums.

Radio is the Secret to Nora Jones Selling 40 Million CD’s

There are special Music Promotion resources that Nora Jones used to get her music heard on radio. Her team used these resources to promote her music at Radio Stations. The downside is that many people can not afford to pay thousands of dollars for access to these resources. In Radio Promotion Secrets, I tell you these resources, for under $100.00.

Here’s the ugly truth: without radio airplay your music may never live up to it’s true potential. Without radio airplay it’s almost like your music doesn’t matter to anyone else but you. The ugly truth is, the majority of people will not take you seriously until they’ve heard your music on the radio.

Without radio airplay you are missing your only realistic shot at Music Super-stardom in the Music Biz.

Why is it that so many below-average artists get played on the radio?

Remember back to a horrible song you heard on the radio? You may have said to yourself, “my songs are WAY better than that song”. The fact is, those who follow the “system” get airplay. Those artist who don’t follow the system don’t get airplay.

That’s why I’ve published “Radio Airplay Promotion Secrets”. This easy to download eBook reveals the exact secrets on how to successfully promote your music to get your music heard on radio. Radio Promotion Secrets tells you how to get your music on the air and possibly sell millions of songs.

Would you love to hear the sound of your music on the radio?

Radio Airplay is The Best Way to Become A Music Star”

• Once your music is played on the air, you’ve turned your ”Star Machine” on. Once your music is heard on radio people who doubted that you would “make it” start believing in your success.

• Many artists have become rich and famous with only one song on the radio.
• Radio Airplay gets you noticed by the Record Labels
• Radio airplay brings tons of more people to your shows
• Radio makes it possible to sell millions of your CD’s

You may be wondering, “what will I get”?

When you order Radio Airplay Secrets, first, I show you exactly how to Get your music ready for radio airplay. You wouldn’t believe all the people that don’t get radio airplay because they make simple mistakes like sending their material to radio stations before it’s ready for airplay.

In this report, I’ll show you how to package your material to send to radio stations. I’ll show you how to label your CD’s and how to easily mix your music down to Radio Specifications (“Spec’s).

I’ll show you why 98% of Artists and Band make simple mistakes that prevent them from getting airplay and exactly what to do step-by-step to get your music on the Radio.

Second, you’ll quickly understand how on-air radio works. This report will tell you how to connect with key people at radio stations, and how to influence them to play your music.

Third, you’ll learn how to find the stations that will play your music. Too many Artist send music to the wrong Radio Stations hoping that the station will play an unrecognized talent. This is a dream. The reality is you have to choose your stations wisely.

You’ll learn how to avoid the mistake of sending your music to the wrong stations.

Bonus in section three, you’ll get access to websites that make it easy to find any radio Station in any format in America and Canada in a few simple clicks. Most importantly you’ll be shown where to submit your music to get airplay. I’ll give you proven techniques to get your music heard and on the air that Major Record Labels use, but don’t want you to know.

Fourth, You’ll learn the proven system of getting radio airplay.

Fifth, You’ll learn how to make your pitch to radio stations. There are so many mistakes that prevent so many artist from persuading radio station staff to play their music. Radio Airplay Secrets will show you word-for-word exactly what to say to get radio airplay.

Sixth, You’ll learn what to do after you get radio airplay – to keep you getting radio airplay. There are so many secrets to keeping the momentum going that one-hit wonders never have taken advantage of. These secrets are free to use and can generate more publicity and sales than 98% of artists and bands. Best thing is these secrets are free to use, once you learn them.

Seventh, get Bonus FREE access to Top Secret Radio Websites and FREE Top Secret Radio Resources. “In this report, you’ll get 5 additional bonus pages of FREE radio websites and services that are 100% guaranteed to get your music heard by major players in the Radio Industry”.

Do you have the passion to get your Music heard by millions?

Do you want to get noticed and get a Record Deal? Would you like to be a Star in your City, Country or around the world? If you do, You can, and it all starts with radio airplay.

WARNING: This system is not ‘Payola”. Payola is illegal and can land you in jail or ruin your future. The system I show you is an honest one used by successful Independent and Major Record Labels as well as Radio Promoters – to get their projects on the radio.

Order Thousands of Dollars Worth of Radio Promotion Secrets now for Only $47

Radio Airplay Secrets is delivered to your email as soon as PAYPAL confirms your order payment

This week John Legend takes Digital Music Marketing to a new level with a high profile performance streaming live on YouTube.

Promoting his new album Wake Up, along with the legendary Roots and directed by Spike Lee, there will be special guests Jennifer Hudson, Common, Melanie Fiona, and Estelle.

Today’s Music Biz team is looking forward to witnessing this latest music promotion and free streaming concert!

Jac Holzman, founder of Elektra Records, stated recently in a YouTube video:

“YouTube is the strongest place you can be.”

This is a man who knows. He came up with the concept that created MTV.

YouTube provides fans a way of being able to get to know more about you, verses just listening to your music.

Here are 5 tips for your YouTube Indie Music Marketing and promotion success.

1. Use various ways to interact.

You can comment on videos, subscribe to channels you enjoy, or post video comments.

2. Remember who you’re marketing to.

Try to picture your ideal fan in your head. What are their interests? Appeal to that person.

3. Use your interests to attract new fans.

By posting or commenting on things you’re interested in, fans can get to know more about you and people interested in those same things will come and check you out.

4. Call to Action!

Ask for what you want. Please don’t say: “Cop my album”. They already know you want to sell your music to them. Remind them to: Subscribe, Rate or comment on your video.

5. Remember, it takes time.

The more time you spend interacting, the more attention you’ll get.

The more creative and entertaining your videos are, the better chance you’ll have of them going viral. It’s about EXPOSURE. Find creative ways to get more of it, like John Legend.

In Today’s Music Biz, fans want an experience when they hear your music. The better experience you provide for your fans, the more music you’ll sell, and the more you’ll Succeed in Today’s Music Biz.

Do you want to sell more Indie Music? If so, it’s helpful to remember what former Indie Music Legend  Jay-Z, is famous for saying;

 As an Indie, how you see success is in your own head. For you, success could be finally getting your debut single or album released. It could be performing live, or hearing your song played on the radio.

No matter how you view success, successful Indie and Major Record Labels understand that the reality is, sales equals success. Sales is the driving force behind every Major Record Label release. That’s why winning Major Record Label Marketers do not go by gut instinct alone. Good Music Marketers use data, to connect them to what the Music Market wants.

Great Music Marketers know that connecting is tapping into what the market wants. Tapping into what the market wants brings a rush of attention and interest to their music.

How To Not Connect With Your Music Market

Some Indie Marketers and Musicians have a hard time understanding how to connect. That’s because for most Musicians and Marketers, connecting is all about them – not the Market. So many Indie Music Marketers, walk around with their head in the clouds. This is not the way to connect with the market. 

Recently, we shared some feedback with an Artist, with distribution by a Major Label. We loved one song on the release, and thought it could be a successful debut single. The Artist’s Manager disagreed. The song is “shelved” (not promoted). Sadly they are pushing a song that nobody is connecting to. 

“Successful Music Marketers Connect by Keeping An Ear To The Ground”

Gifted Music Marketers know that connecting to the Music Market requires looking for trends, sensing emotions and listening for what the Market wants. They have an ability feel the pulse of their audience.

In the case of Jay-Z, he has “painted pictures with poems”. These pictures are not the creation of his ego alone. The pictures were also created by the vibrations he humbled himself to feel, as well as the images of the Brooklyn Streets where he was born and raised.

In the case of Jay-Z, the numbers don’t lie. At last estimate, Jay-Z is worth is around 150 Million Dollars. Jay-Z connects with his market and connecting is the key to sell more of your Indie Music.


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Hosting the recent Teen Choice Awards, Katy Perry is becoming the latest online music promotion success. Many of us know Katy Perry from her controversial hit single “Kissed a Girl”. It was the first single from her album “One of the Boys”. “Kissed a Girl spent seven weeks on the Billboard Hot 100 during the summer of 2008 and has sold 3.1 million downloads, according to Nielsen SoundScan.

Her first internet single was “Ur So Gay”, also causing a controversial buzz in the media. It’s hard to believe all this comes from a girl steeped in Gospel. That’s right! Formerly Katy Hudson was raised by Christian Pastors and released a self titled Gospel album in 2001.

Katy Perry has taken what online fans would typically do and used it in her online music promotion. She’s stolen these ideas and turned them into a very successful promotion blitz. Have you ever seen a friend countdown on Facebook to something they were excited about? Katy Perry’s FB countdown was to the revealing of the cover art for her upcoming album, Teenage Dream, to be released on August 24th. This gets fans excited and curious about whats to come.

Most artists hate it when their creative works get leaked on the internet. Katy Perry leaked preview pics online before the release of her “Teenage Dream” video. Proving she’s super social, she recently answered questions in the YouTube community. Over 20,000 questions were submitted from fans. That’s one way of controlling the dialogue.

All the best and most popular artists get parodied. Well Katy Perry released her own parody of her already fantastically fun and color video “California Gurls”. The parody now has over 7 million views, the original has over 34 million views on YouTube. To top it off, fans from all over are doing their own viral parodies. There’s California Boys, of course. California Gays is on its way to two million views, and California dorks has 400,000.

Katy Perry also tweets regularly to make sure she stays connected to her fanbase.

Being controversial sometimes helps your popularity in the music business. Being social always helps. Think about what your fan base does regularly, even if it’s something you don’t like. Then figure out a way to do it first, using it to your advantage in promoting your music.

Wishing you Success.

twitter.com/TodaysMusicBiz

We will get to that trick. But first…

Albert Einstein said;

“He who joyfully marches to music in rank and file has already earned my contempt. He has been given a large brain by mistake, since for him the spinal cord would fully suffice.”

What Einstein is saying is; march to the beat of YOUR OWN drummer. We see so many Musicians trying to succeed in the Music Biz who are; walking, talking, singing and sounding like the next one. Boring.

Don’t Be Afraid To Be Yourself. The beauty of Humanity is that no two people are the same. So why are so many so-called Musicians, singers, producers and song-writer’s; acting, walking, talking, sounding and writing songs that sound like one-another? The answer; Fear. Many Musicians are fearful of being themselves. The trouble with being like someone else is that no one likes a Copy-Cat.

The PIMP’s of Today’s Music Biz know that a USP is the number one trick to selling more of your music. We are Music Biz Insiders who have seen how the top 10% of  Record Labels sell millions of units, while, small Indie labels play copy-cat hoping to sell a few thousand copies. Your USP is the trick to selling more of your music.

Case in Point: Christina Aguilera’s Burlesque Attempt Is A Bionic Flop:

No one can doubt the fact Christina Aguilera is a talented Vocalists. So why is her latest CD, Bionic considered a flop? Because Ms. Aguilera is known for selling millions of Music Units for her Parent Label; RCA Records. But Bionic has sold only 200,000 units as of July 15, 2010.

In our PIMPS opinion Christina Aguilera is not selling because she seems to be trying to compete with Lady GaGa.

Burlesque is an Art Form, that is part strip-tease and part imitation. Lady GaGa, has mastered the lost art of burlesque. Christina Aguilera is playing copy-cat to Lady GaGa.

The results are, Lady GaGa is in the lead. In fact, The Fame was the biggest seller for the first half of 2010, according to Billboard.

In a blond head-to-head match, Lady GaGa is winning because of the #1 Promotion Trick – the USP.

Unique Selling Proposition (USP): USP is the different benefit that you offer fans. Ask yourself, what set’s you apart from every other Musician? What is it about your song’s that are different from all the others? Why is it that people should spend time and money to purchase what you offer – not your competition?

Lady GaGa and her marketing team have learned what her USP is (Burlesque) and have sold more records, than any other Recording Artist, during the first half of 2010. You can do the same, but first you have to find and communicate your USP.

 
Independent Musicians: Are you ready to grab the harness of attention and give your career a boost?  Can you or your team rock the MIC? Do you want exposure to Celebrity Guest Judges and thousands of  listeners?

Are You Willing To Battle For Your Spot At The Top?

P.I.M.P.s (Professionals In Music Promotion) Present: Friday Night Musician Fights. This is a Music Biz 2.0 Battle. The contest is easy to enter. But winning is up to you.

Each month PIMPs will select two musicians or bands. You can compete and reach up to 10,000 listeners. You can also win exposure to Music Biz Celebrity Guest Judges. In fact, our first Friday Night Musician Fight featured legendary DJ, Producer, Marley Marl Heard Nightly on WBLS FM, NY!

Again, Entering Is Easy.

• Call PIMPs at 407-479-8681
• Skype: TodaysMusicBiz

Leave your name, and contact number. Next, Today’s Music Biz will contact you to compete in the next Friday Night Music Fight.

To Learn The Secrets Of Becoming A (P.I.M.P.) “Professional In Music Promotion”:Click here

Today’s Music Biz is pleased to interview “Danny Dee” Aguayo of Digipendent.com.

Danny is a Digital Media Strategist and recent SXSW panelist. He has a background in Radio, Social Media Business Development, and has a whole list of positions among the urban music market. Danny Dee is currently advising various regional labels such as ABB Records, SMC Recordings and Town Thizzness; while overseeing digital strategies for Murs, Rakim, Mistah FAB, Glasses Malone, Killer Mike, and many others.

Twitter.com is a great promotional tool for anyone. One day I received a DM from one of my followers. It wasn’t just the usual “check out my music…”. It actually said my name and greeted me and then said he wanted to share his presentation.

“An Urban Guide to the Social Music Evolution”.

I liked the presentation of his tweets and I clicked the link. I enjoyed the slide show so much that I wanted to share it below.

This is the way social media marketing is supposed to work. Making connections. We hope you enjoyed Danny Dee’s informative presentation.

Fresh From South By Southwest

Danny Dee just got back from SXSW and he brought some gifts from his trip. Listen to Today’s Music Biz Podcast on Sunday, March 28th, anytime on demand.

Now that’s great marketing. As soon as I left Danny’s blog, I received a Direct Message (DM) thanking me for visiting his blog. Now I’m impressed. When I shared this with my partner Jeronimo Black, we decided we’d like to interview Danny.

To Learn The Secrets Of Becoming A (P.I.M.P.) “Professional In Music Promotion”:Click here